Steve jobs 2015 online
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Nothing he did in life seemed unconnected to his sense of his – and Apple’s – brand and death would be no different. Jobs had plenty of time to think about his own legacy and, inevitably, control freak that he was, he left as little of it as possible to chance. Even those defunct Apple models, the moribund iMacs and chunky MacBooks that went from box-fresh to antique in a few short years and now clutter attics and landfill, could theoretically be tweaked back to life and with them the traces and dreams of users who lived with and through them. Like us, they sleep, and then they wake, all systems go, with all their – and our – memory intact. One of the uncanny traits of the intimate machines that Jobs pioneered – iPods and iPads and iPhones – is their illusion of vitality. And that’s why I don’t like putting on/off switches on Apple devices.” Maybe it’s because I want to believe in an afterlife, that when you die, it doesn’t just all disappear… the wisdom you’ve accumulated, somehow it lives on.” Then, Isaacson recalled, Jobs paused for a second and said: “Yeah, but sometimes I think it’s just like an on/off switch. But ever since I’ve had cancer, I’ve been thinking about Him more and I find myself believing a bit more. “Sometimes I believe in God, sometimes I don’t,” Jobs said to his chosen biographer, Walter Isaacson. Jobs was, or seemed to be, the eternal soul of their machines. Not for nothing after he died did some of the legions of worldwide mourners, real and virtual, with their all-night vigils at Apple stores and to-camera eulogies, reimagine logos that revealed their creator’s image, or hold aloft iPads picturing candles burning bright. However, although he never specifically embraced the idea of trying to incorporate his own consciousness into a digital circuit, he did the next best thing and made products that seemed to embody his singular philosophy. He was well aware that his own contribution to the fast-forward evolution of technology would necessarily be superseded by others. Not surprisingly for an advocate of the eternal upgrade, he believed death, nature’s built-in obsolescence, to be “life’s greatest invention”. Jobs was, throughout his life, restless for alternative truths. When he received the initial diagnosis of his cancer, he put off recommended surgery for nine months in his obsessive search for alternative cures on the internet, including contacting a psychic, by which time it was too late. Indeed, it seems the Apple co-founder’s stubborn hubris itself helped to dictate his last act.
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Much of the tragedy of Steve Jobs’s truncated life – he died in October 2011 at 56, eight years after being diagnosed with pancreatic cancer – lies in the fact that for all his ungrammatical ability to “think different”, even he had no answer to the rogue cells that killed him. Old-fashioned myth and legend remain an option. Like moguls and megalomaniacs through the ages, they refuse to believe the timing and nature of their ending might be beyond their compass. Peter Thiel, PayPal’s founder, Larry Page of Google and Larry Ellison of Oracle have each poured some of their millions into projects that scour evolutionary history for the secrets of longevity, that aim to improve the DNA they were born with, or that explore ways to copy and save the circuits of a human brain – notably their own consciousness – to survive digitally long after their physical shutdown. Silicon Valley billionaires, with their boundless digital dreams, have lately turned their attention to the ultimate challenge: the disruption of death.